Marketing
101
India - New Zealand
So you think you know India?...
Be prepared to be entertained,
gain new insights, learn and come out with a whole new
awareness and approach to this amazing country.
India is just not what you see on documentary channels,
or award-winning films and books, or even what you might
see as a tourist.
It’s neither just Gandhi nor Slumdog Millionaire.
You can’t pigeon-hole it, let alone stereoptype
it.
Business in India, equally, is not simple. Its complexities
come from its mind-bogglingly huge population, at once
joined and separated by various socio-economic and cultural
classifications.
India is also a growing, thriving economy, and a burgeoning
giant of the 21st Century.
It’s changing, almost by the day. It has a dynamic
and growing educated youth market. An increasingly affluent
middle class that numbers in the hundreds of millions,
and continues to grow.
Traditional joint family systems are today giving rise
to nuclear families. Consumption levels have gone up
like never before. New brands are being launched every
day. Mobile phone, television/media penetration is growing
at a rate that cannot be matched anywhere in the world.
All of this is coming together to create a new market
economy, new consumers, new ideas, new ways of thinking.
And new opportunities.
Let GVU team - Raga
D’silva and Nicola
Fenton make it easier for you! Let them
expand your thinking on India and see what it can mean
for you and your business.
Contact Raga/Nicola
and hear them speak on:
- India – a mere economic statistic?
- What is the size of this market really?
- What is the market reality?
- Opportunities, and how to take advantage
of them
- Identifying pitfalls
- How do I access this market?
- How is New Zealand business perceived
in India
- Do I have a chance in this market?
- How do I stand out?
Perceptions of New Zealand India: download report
(source: NZTE website) |
